Sell-Side Programmatic Foundations for Buyers
Optimize Smarter, Faster—
with Publishers on Your Side
The Workshop Buyers
Didn’t Know They Needed
If you’re a programmatic trader or buyer, you already know the pressure: deliver results, cut wasted spend, and find cleaner supply paths.
But here’s the truth—the sell-side holds the intel that unlocks faster optimizations.
In this 60–90 minute live workshop, we’ll take you under the hood of the publisher ad stack, then show you exactly how to turn those insights into better day-to-day optimizations.
This isn’t theory. It’s Excel-first, checklist-driven, and built for buyers who want to partner smarter with publishers.
What’s Inside the Workshop
Part 1: Sell-Side Foundations
Understand the publisher ad stack in plain English: ad server priorities, Prebid, Google Open Bidding, Amazon TAM, and how deals really compete.
Part 2: From Pipes to Practice
See how publisher intel maps into KPIs, pivots, and optimizations. Learn when to lean on PMPs, curation, or direct intel from sellers.
Part 3: Path Quality & SPO Lite
Why duplications happen, what “cleaner” paths look like, and why PMPs help buyers cut noise.
Part 4: The Buyer–Seller Playbook
The 8 questions every buyer should ask to unlock publisher data—and how to fold answers back into your strategy.
Part 5: Action Checklist & Next Steps
Walk away with a one-page checklist you can start using in your next optimization cycle.
Who Should Attend?
This series is perfect for:
○ Programmatic traders
○ Agency buyers
○ Ad ops specialists looking to sharpen buyer–seller collaboration
If you’re optimizing without publisher conversations, you’re leaving performance on the table.
What You’ll Learn
By the end of this workshop, you’ll be able to:
○ Sketch a publisher’s ad stack (and actually know what each piece does).
○ Explain why the same impression can arrive through multiple paths.
○ Decide when to use Open Exchange, PMP, or Curation—and why PMPs are the most direct path.
○ Ask publishers 8 smart questions that unlock data and optimization opportunities.
○ Map publisher intel into your own optimization workflow—Excel pivots included.
Format & Options
○ Live Workshop: 60 or 90 minutes
(with polls, visuals, and interactive role-play)
○ Optional Microlearning Series: 3–6 weeks of 30-min deep dives in January 2026 (upgrade option)
Upcoming Session
📅 November 12 at 9AM PST / 12PM EST / 4 PM GMT
Seats are limited.
Reserve early to secure your spot.
Why Attend?
✔ Learn in easy English—no jargon.
✔ Diagrams, memes, polls, and real-world checklists keep it practical.
✔ Co-created by a publisher-side expert (Jana) and a buyer optimization strategist (Hélène)—so you get both perspectives in one room.
✔ Leave with tools you can use the very next day.
(Q&A included at the end of each session + Recordings will be sent)
Instructors
Jana Meron
Award-winning Media Leader, Programmatic Thought Leader, and the
Principal of Lioness Strategies
Ready to Optimize Smarter?
Stop leaving performance locked in the publisher stack.
Join us for Sell-Side Programmatic Foundations for Buyers and bring home the shortcuts to cleaner paths, better optimizations, and stronger publisher relationships.
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