Master Programmatic Excellence with The Reach & Frequency®

Executive Membership

Are you a mid-level to senior or director-level programmatic leader looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts?

The Reach & Frequency® Executive Membership is your go-to professional hub—a space to learn, strategize, and optimize in real-time with industry peers.

Weekly and Bi-Weekly calls included alongside a Slack channel for your convenience and 1:1 with other experts in the industry.

Join Today!

Your Shortcut to Staying Sharp, Strategic, and Ahead of Industry Shifts

What’s Included?

Programmatic Power Hour

Stay ahead of the curve with deep dives into one industry trend per session.

We’ll break it down, discuss real-world activations, and leave you with clear takeaways to apply immediately.

Optimization Bootcamp

Get hands-on in Excel and DSP reports as we troubleshoot real campaign challenges.

Bring your datasets or follow along as we optimize live with best practices that drive performance and efficiency.

Town Hall Hour (AMA + Co-Working Space)

Work alongside a community of seasoned programmatic minds.

Whether you have burning questions, need feedback, or just want a focused work session, this is your time to collaborate and engage in a way that fuels your expertise.

Bonus:

Access to the Reach and Frequency course until September 2025

REGISTER NOW

Who This is For

✅ Programmatic Traders, Buyers & Directors who want to sharpen their skills and stay proactive in an ever-changing industry.

✅ Agency & Brand-Side Leaders who need strategic insights without the fluff.

✅ Ad Ops & Programmatic Teams looking for ongoing education that’s practical, actionable, and keeps them at the top of their game.

What’s the Investment?

Media Planning Workshop Special expires in:

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Take back your time. Build your confidence.

Optimize your campaigns like a pro.

👉 Reserve your spot today!

(Q&A included at the end of each session + Recordings will be sent)

Frequently Asked Questions (FAQs)

1. Who is this workshop series for?

This series is designed for programmatic buyers, traders, and ad ops professionals with 1-4 years of experience. It’s also ideal for client success teams, account managers, and leaders looking to better understand or train their teams on the programmatic buying process.

2. What if I can’t attend live?

No problem! All sessions will be recorded, and attendees with Silver or Gold packages will receive the recordings and guides after each workshop.

3. How much time will I need to commit to this training?

Each workshop is 60-90 minutes long, so you’ll need to set aside about 1.5 hours for each session.

4. What tools or platforms do I need to participate?

All you need is a reliable internet connection, a device with video conferencing capabilities, and a willingness to learn. We'll send you the workshop link and materials ahead of time.

5. What will I learn in each session?

Workshop 1: Automating and streamlining the campaign launch process, including QA, SPO, and DSP setup best practices.

Workshop 2: How to quickly and confidently optimize campaigns for better performance.

Workshop 3: Reporting and performance analysis techniques to transform data into actionable insights.

6. Can I ask questions during the workshops?

Absolutely! Each session includes a live Q&A segment where you can ask questions specific to your campaigns or challenges.

7. What’s the difference between Silver, Gold, and Platinum attendance?

Silver: Workshop access, recordings, and guides.

Gold: Everything in Silver, plus a 1:1 coaching session tailored to your unique needs.

Platinum: Customized training for your team, including all the benefits of Silver and Gold with additional support.

8. How do I know if this is worth the investment?

If you’ve ever experienced campaign launch delays, struggled with optimization, or felt unsure about your reporting insights, this series is for you. It’s designed to save you time, reduce stress, and help you achieve better results confidently.

9. Can I sign my entire team up?

Yes! If you’re interested in team training, the Platinum package can be customized to meet your specific needs. Contact us for pricing and details.

10. Is payment flexibility available?

Yes! We’ve partnered with platforms like Affirm, AfterPay, or Klarna to offer payment arrangements so you can invest in your professional growth without financial strain.

11. What if I have more questions before signing up?

Feel free to reach out! We’re happy to answer any additional questions to ensure this series is the right fit for you.

Instructors

Hélène Parkerr

Founder/ Programmatic Coach

LinkedIn | [email protected]